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AIR Logo Design

Logo Design

Logo design is the art of creating a unique visual identity that captures a brand’s essence. It combines creativity, strategy, and simplicity to leave a memorable and lasting impression. Vitamin excels through bold concepts, clean execution, and deep brand understanding—making us the go-to team for standout visual branding.

We don't design logos…

Well, of course, we do. But a brand identity is so much more than a logo. We design brand identity systems. The 'secret sauce' that big brands have that conveys their brand personalities.

What makes a good Logo Design?

It’s not about what we like, it’s about what works!

A good logo is simple, memorable, and instantly recognisable. It effectively communicates a brand’s identity, values, and personality in a clear visual form. Strong logos are versatile—working well in various sizes and formats—and timeless, avoiding trends that quickly fade. They use balanced typography, purposeful and considered colour choices with clever design to leave a lasting impression. A great logo resonates emotionally with its audience and stands out in a crowded marketplace. Read more about logo design here.

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How we work

We start by deeply researching the brand values, its audience, competition and environment. Our branding design team then get busy with the pencils and create sometimes hundreds of sketches. This sketching process allows them to quickly visualise concepts, continually micro-iterating and refining. When they arrive at a concept worth developing, they work it up on the computer, creating photo-realistic visuals to give a sense of the brand in action. The team works closely with the stakeholders, reviewing and iterating through feedback until our clients end up with a brand they love and that resonates with their audience.

 

Logo Sketching

Wanna Chat?

Get in touch today and have a chat with our friendly design team. We don't have pushy, sales-focused account managers. Our clients work directly with their designer from day one.