We were recently commissioned by Teagasc to create a brand identity for the new OTV-IWM (Organic Tillage & Vegetables Integrated Weed Management) European Innovation Partnership (EIP) project. Our brief was to follow a similar style to the pre-existing Farming for Water EIP logo, created by a third party.
We came up with a vastly simplified and cleaner approach, omitting the fine detail that always gets lost in smaller applications while creating a consistent visual language across the icon and typography. This will allow materials created with the new brand identity to lean into this language and carry a consistent, clean and professional look.
