Although a seemingly forgotten art, brochures are still a great way for you to pack a powerful punch.
Whether you are transitioning to an omnichannel marketing strategy or seeking to revitalise your print marketing efforts, let us re-instil your faith in the power of brochures in 2025.
Why Are Brochures Still Effective in 2025?
In this article, we are deep-diving into the benefits of brochures in your marketing strategy.
1. Tangible Representation of Your Business
There is simply nothing quite like holding a glossy, crisp, weighted brochure, perfectly crafted in a way that appeals to the senses, that online mediums can’t replicate.
Brochures are an opportunity to subliminally represent your business, your values and your positioning. A high-quality brochure can quietly communicate competence, dedication and worth, simply by giving your audience something physical to attach to you.
Think about the worst brochure you have ever received. Was it paper thin? Poorly designed? Lacking engaging messaging? Have inconsistent branding?
If you said yes to any of the above, then you know that instantly, this made you evaluate the business and position them in your mind as unprofessional, untrustworthy or other, simply just from holding something physical.
The unfortunate part is that this could be so far from the truth. You could be the best in business, but people are instantaneously not as willing to take a chance on you.
When you have an opportunity to influence perceptions of your business and create a narrative that is true to you, grab it with both hands.
2. Seamless Offline to Online Experience
It can be easy to fall into a mindset where you feel like you need to make a decision that you are either going fully online and digital or fully offline, using traditional print marketing efforts, and while this might work for some businesses, it’s absolutely not something you have to decide on or tie yourself to.
In reality, getting your marketing right on both sides of the scale is the sweet spot, because by not prioritising one over the other, you can reach your ideal audience in multiple places.
Yes, online is skyrocketing, but don’t forget, it’s not everyone’s preferred medium, and by being solely online or offline, you could be limiting your opportunities.
On average, a consumer uses six different touchpoints to reach your business, so relying on one channel could be hindering your growth.
Instead, focus on making the transition from offline to online a seamless experience, via your brochure.
From the physical brochure, design & branding to QR codes linking to your website or socials, bridge the gap between offline and online and try to avoid any pitfalls.
3. Informing Marketing Strategy
Digital brochures are a great way of providing you with data-driven insights that can help to inform your marketing strategy.
Using built-in analytics tools has become a common feature of digital brochures, allowing you to monitor views, click-through rates, time spent on pages and other key metrics to help you ascertain engagement and interaction with your materials.
The ability to quantify your efforts, assess effectiveness and determine the return on investment you receive from the brochure gives you complete visibility into the success of your brochure and potential optimisations for the future.
4. Lead Generation Strategy
Digital brochures can be disseminated online in a variety of ways and can be effective for lead generation marketing strategies.
People are generally hesitant to sign up to anything without some level of incentive, whether a free trial, money off or in a lot of cases, digital downloads, making digital brochures a great carrot to dangle.
Not only does your audience benefit from a clickable, online brochure for an exciting interactive experience, but you will have also managed to develop a lead list for future communications.
5. Staying Present & Memorable
Do you remember the last social media post you saw or interacted with? Do you remember who it was posted by, the name of the company, and the services being offered?
Most likely, not, because what often happens with becoming so accustomed to the pace of social media is we spend seconds on a post before quickly scrolling on to the next thing and the next thing, and the cycle never stops.
And when you and your competitors are all trying to communicate to similar audiences with the same message and same goals, the volume of content they are receiving is huge, and they can’t absorb everything they see, so content can get lost on some users.
If you want to be a constant in potential customers’ or clients’ minds, choosing long-lasting materials like a brochure is a sure way to do it.
Print materials are notorious for sitting on a countertop, coffee table, office desk, pinboard or other, acting as a constant reminder of who you are, what you do, your brand name, your services and a myriad of other informative information all about you and digital brochures similarly being downloadable, get saved straight to devices and easy to find time and time again.
Don’t feel obligated to stick to the same strategy repeatedly and don’t be afraid to change it up.
With a team of seasoned and well-rounded designers with an eye for creativity, supported by a marketing team dedicated to driving results for your business, we have the support you need for your business to make waves in your industry.
Get in touch with us today and let us devise the right plan of action for your business