It’s hard to believe that we’re another year in. 2022 saw an incredible amount of growth, change and adaptation within the ever-evolving marketing industry. Here we discuss the Digital Marketing Trends to be ready for in 2023.
This year we saw many new marketing trends taking off and skyrocketing and some becoming dormant, never to be looked at again!
However, with a new year full of possibilities in arms reach, it might be time to try something new and shake things up for 2023.
There’s no doubt that 2023 will be another year filled with new marketing trends and insights, some of which you should consider before the new year begins.
So, without further ado, here are our top 10 marketing trends to watch out for in 2023.
1. Customer Experience
One of the biggest shifts we have seen over the last number of years is the emphasis being placed on customer experience.
Consumers trust other consumers, so making sure that you are striving for the most optimal experience possible is going to give you the best chance to benefit from positive word-of-mouth, one of the most powerful marketing assets you can have.
So, how are you going to achieve it?
Take some time to look at your customer touch-points and evaluate the experience they have at each one, making sure it is seamless and simple rather than complicated and frustrating.
A great example of this is your website.
A slow-loading website with poor navigation, a lack of imagery and unhelpful information is likely going to cause frustration and result in a customer having a poor user experience.
If you think this is you, it could be time to consider a fresh website design for the new year and get yourself starting 2023 off on the right foot.
2. Short Video Content
There is no doubt about it that video content has become a massively popular medium for digital marketing, just take a look at the continued popularity of TikTok again in 2022.
The main reason for short videos becoming such a popular platform for digital marketing is that they have been proven to grab consumers’ attention for much longer, meaning you have more time to make an impression and create lasting engagement.
Unique visual content is the new norm and is definitely a strategy worth considering in 2023 if you are looking to grab attention and connect with your audience.
However, don’t go overboard and do a complete 180 into creating just video content, strategise your marketing to balance your content styles and formats.
3. User-Generated Content
Consumers want to buy from consumers.
Traditionally with marketing, B2C marketing can often make consumers feel as though they are being constantly sold to and consumers’ awareness of this is only growing.
However, one emerging new strategy that can be beneficial in this regard is User-Generated Content or UGC for short.
UGC is becoming more desirable as the advertising is indirectly coming from an unsponsored consumer, meaning the content is much better at generating trust and reliability from the outset.
Some of the most common types of UGC will include OOTD posts, unboxing or review videos, to name a few.
This style of content can be created by anyone, meaning authenticity is at the heart of this indirect promotion tactic.
4. Personalised Experiences
The need for more personalised marketing is becoming increasingly important to consider integrating into your 2023 marketing strategy.
However, there is definitely a fine line with personalisation.
Too much personalisation has the ability to make consumers feel like they are being watched at every turn.
However, too little personalisation can leave your business and what you have to say going unnoticed amidst the digital marketing clutter.
With the right balance, your business can have the opportunity to cut through the clutter, get ahead of the competition and create a sense of personal communication.
Millions of social posts are created and published daily, so finding a way to grab your customer’s attention is vital to making an impact, which is where personalisation and targeting can create added value for your customers.
The positive effect of personalisation in marketing was seen in a study completed by Epsilon, which found 80% of consumers stating that personalisation would improve the likelihood of them interacting with a business.
5. Influencers Are Still All The Rage
The term influencer may feel like it has lost all meaning and has become a cliché marketing term, but rest assured, this marketing trend is still as powerful as ever.
In 2022, the industry for influencer marketing was valued at a total of $16.4 billion, a significant increase from that of 2021.
Similar to UGC, influencer marketing is hugely beneficial to reach your desired audiences and build brand awareness and long-term trust between your business and your audience.
The key difference is that influencer marketing is more often than not a paid marketing tactic, meaning there can appear to be an element of bias.
However, with the right influencer with a positive image and true authenticity, your business can be opened up to a whole new audience with an interest in what you have to offer.
6. Don’t Churn Out Social Media Content
As the old saying goes, quality over quantity.
Yes, maintaining a social media presence is important to make sure you are landing in front of your consumers as much as possible.
Social media is an ever-evolving marketing technique that progresses rapidly meaning how it is consumed and what is consumed continues to change.
The most prominent marketing trends we have seen in social media is that content lacking any meaning or value simply has little to no impact on your audience.
Filler content that doesn’t provide any value will be ignored and scrolled past in milliseconds.
Heading into 2023, taking focus on creating value-adding content is where you will really make the most impact and connect with your audience more effectively.
7. Think Transparency
One of the newest marketing trends that has been more prevalent in recent years is showing ethical and sustainable consideration.
Information is power and is becoming the focal point of consumers’ decision-making, so take the opportunity to be honest and transparent about who you are, what you do and why you do it.
For example, now more than ever, climate change and the state of the environment are becoming pressing issues, garnering much attention across social media.
Greater awareness of the problem of climate change is encouraging more and more consumers to take action and proactively choose to make conscious choices towards the brands and businesses they support.
As a business, the best step you can take is to be open, honest and transparent with your audience.
Be sure to keep them informed on the ways you are helping to contribute positively to social and ethical issues that are important to consumers to show concern for the issues that matter.
8. Privacy and Security
Technology and cyberspace are advancing rapidly and it is only getting smarter, faster and more efficient.
However, we must not forget the threats posed by cyber attackers and hackers, another marketing trend that is going nowhere in 2023.
Protecting your customer’s data and ensuring complete compliance with privacy and safety standards is hugely important to communicate to your audience, but also to continue to prioritise as a business.
You need the trust of consumers to be anyway successful, so always hold privacy to a high standard.
9. Be a Human First
Seems simple, right?
It can often be easy to forget that, with technology stripped away, you are a human in a business, communicating with another human.
There is a huge call for human connection across the globe, even amongst all of the fantastic technology we have.
So just remember to bring some humanity to your digital marketing in 2023, you will be sure to connect much more strongly with your audience when you just simply, be real.
10. Cover All Your Bases
It can be very exciting to plan your marketing for a brand new year, ready to get innovative, creative and into the hands of your consumers.
But be sure to have your digital marketing fundamentals down first because, at the end of the day, much like a house, you can’t build on unstable foundations.
Take some time to look at your marketing activities, SEO, digital ads, social media, and blog content, and work to optimise these basics so that you are prepared to begin growing to new heights.
Now that you have read our Digital Marketing Trends to be Ready for in 2023 blog, why not see our other articles for more digital marketing insights, web development, and graphic design?