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Read moreIs Your Website GDPR Compliant?
Once a relatively emerging concept for businesses, we all are, or should be, very familiar with the term 'GDPR' now, but is your organisation's website GDPR compliant? To make it
Digital Marketing
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Read moreIs Your Website Google Analytics 4 Ready?
From the 1st of July 2023, businesses that do not upgrade their Google Analytics to Google Analytics 4 (or GA4) will lose future website tracking capabilities. For the last number
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Read more10 Digital Marketing Trends for 2023
It’s hard to believe that we're another year in. 2022 saw an incredible amount of growth, change and adaptation within the ever-evolving marketing industry. Here we discuss the Digital Marketing
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Read more5 Benefits of Outsourcing your Marketing
Outsourcing your marketing activities may not always seem like the most obvious thing to do for your business, but often it can provide you with even greater returns and benefits.
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Read moreWhy Does Brand Identity Matter?
A robust and unique brand identity can go a long way toward distinguishing your brand from the competition. In this article, we will explore what brand identity is, why it
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Read moreVitamin Gets Active Campaign Partner Certification
Having successfully completed the Active Campaign Partner training programme, the team at Vitamin are delighted to now be able to offer integration, marketing support and customer analytics using Active Campaign
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Read moreContent is King – The 80/20 Rule of Content Marketing
If your brand is any way invested in marketing, you'll likely have at least come across the phrase 'Content is King' - a staple motto within the realm of Content
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Read moreWebsite Success: 5 Great Metrics for Your Website
Website successes can depend on a variety of elements and each company or individual might measure website successes differently. The best way for you or your business to make progress
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Read more10 Digital Marketing Trends for 2022
2021 has been an interesting year in terms of brands and digital marketing. The pandemic-induced panic for brands to 'come online' has neutralised and there are a number of emerging
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Read more6 Ways a Digital Marketing Strategy is Important for Small Business & SMEs
A Digital Marketing strategy in simple terms makes use of the internet and other online-based technologies and platforms to promote products and services. The internet is used as a medium
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Read moreSEO Trends in 2021
SEO Trends for 2021: With all business going online in the past year, you may be familiar with the concept of Search Engine Optimisation (SEO). However, you would be surprised