Outsourcing your marketing activities may not always seem like the most obvious thing to do for your business, but often it can provide you with even greater returns and benefits.
The benefits of working with a marketing agency have become more apparent in recent years as more and more businesses opt to outsource their marketing activities.
For many businesses, marketing can be viewed as an easy task that takes little effort, time or investment, however, this is not always the case. Marketing is becoming much more complex and is an ever-evolving concept.
Marketing agencies continue to grow, develop and learn in this fast-paced industry, but this is not always possible for businesses in different industries meaning how you are promoting your business now may not be as effective as it could be.
The following article will look at the five main reasons you should consider outsourcing your marketing.
In-house marketing departments have been the norm for a long time with businesses hiring individuals, and sometimes teams of people, to develop and coordinate marketing strategies and create assets for business promotion.
Often, the rule of thumb is that if something isn’t broken, don’t fix it. But what if fixing it has more to be gained? A major benefit your business can gain from outsourcing your marketing is cost reduction.
Think of it like this. When hiring marketing personnel within your business, you are of course required to pay them a salary for their job, (with many marketing roles varying in pay scales) as well as the other stipulations such as annual leave, perks and other cost-incurring elements.
With outsourcing, you avoid much of this. You simply choose to pay for the services you need, when you need them, giving you complete control over how much you are spending and how often.
According to research, 70% of people agree that cost reduction is the biggest factor in deciding to outsource business activities.
It’s becoming increasingly more important to boost business competitiveness with many industries becoming subjected to heightened levels of competition emerging rapidly.
In this case, where your industry is becoming crowded and you need to make yourself stand out, outsourcing your marketing is a great place to start making some noise.
However, in situations like this, it’s essential to get creative with your marketing to engage your audience. In a world full of advertising and continuous scrolling, thinking outside the box is necessary to make a customer stop and take an interest, making a marketing agency the perfect choice.
When you try to manage your marketing activities within your business, you may often lack resources – whether it’s time, money or software, meaning that your business may not have the capacity to produce overly creative assets regularly.
Creative marketing and diligent strategies can be developed for your business by marketing agencies, making sure to tailor the marketing assets specifically to your business which can place you leaps and bounds ahead of the competition.
3. Expert Knowledge
Marketing as an industry is forever evolving and is one that is important to move with, but this can be hard for businesses who operate in industries that are very different to marketing or that also need constant monitoring in respect of industry changes, understandably, making it difficult to have marketing as a top priority.
When you start outsourcing your marketing to an agency for your business’s marketing activities, you are outsourcing to individuals that are highly knowledgeable in their field of work. It is a marketing agency’s job to be aware of the changing landscape of marketing and online media and be able to adopt the best practices for each of their clients.
Those who work in marketing make it their mission to always be aware of the environment, especially when it comes to what attracts attention online as social media is changing at a rapid pace and is only gaining speed. When your business has other concerns and priorities, you can’t be expected to know what’s going on online, but you can trust the people who do.
A marketing agency also can have access to a greater number of tools and software that often may not be worth the investment to your business but can help with enhancing creativity, strategy and automation for marketing activities.
With a team of individuals across development, design and marketing, Vitamin’s knowledge of software and tools in addition to our expertise means that the sky’s the limit for creating marketing strategies and assets for your business to succeed online.
A major benefit that can be overlooked as an advantage to outsourcing your marketing is bias or the absence of it!
When working with an in-house marketing team, it can be easy for bias to develop and become immune to critiquing your work and having a consistently positive opinion of your work.
However, you can always benefit from hearing a different perspective on your marketing efforts. By outsourcing your marketing, you open up your business to a brand new team of people with fresh eyes, all new ideas and unbiased opinions.
Trying something new and changing up your strategies is a big component of marketing. Nothing stays the same forever so your marketing shouldn’t either.
Outsourcing your marketing means you are offering your business the chance to hear a new perspective on how you can grow even further and improve your trajectory on and offline.
Efficiency for businesses is often a big organisational goal for companies to strive towards and outsourcing acts as a great way to improve your movement towards this goal.
For example, when your area of expertise is construction, it can be important for you to direct your attention and resources toward this industry and keep your business focused solely on that.
Putting pressure on your business to generate marketing assets consistently can be a major task, particularly if your business can’t focus on your operations. However, by passing over this responsibility to a marketing agency, you completely relieve your business of these marketing duties and allow the agency to create content and assets consistently.
Outsourcing your marketing can let you go back to focusing on your business and get to the core of what you want to achieve.
Now that you have read our 5 benefits of Outsourcing your Marketing blog, why not see our other articles for more web development, graphic design, and digital marketing insights?