SEO Trends for 2021: With all business going online in the past year, you may be familiar with the concept of Search Engine Optimisation (SEO). However, you would be surprised that many website owners aren’t! A large portion of online businesses doesn’t know how their site is crawled, indexed, what its ranking is or how it’s performing at all. This is a serious issue especially that you have made an investment in your online presence, you want people to see you.
Top SEO Trends 2021
Our SEO Trends for 2021:
Speed / Performance (Core Web Vitals)
This is the major one and formulates a large portion of the Page Experience Signals. How quick a site loads, is a huge contributory factor when it comes to bounce rate. This could mean that you have missed a sale, a missed lead with a potential customer and it shouldn’t be the case. Google Search Console is your friend here and will flag any issues that require attention. Google have said Core Web Vitals will become part of the overall Page Experience Signals rolling out in May 2021. You can read more on what this means for you here.
Search Intent and Relevance
Gone are the days of keyword stuffing – where you would fill the head of your website with every popular keyword you could think of. Relevancy is a top priority now as more users are asking questions they want to be answered immediately. By keeping your content relevant to the services you provide, you’ll have a great chance of competing for those priority terms! Ensuring you have content with good readability and relevant text is the golden ticket. Try to answer questions your ideal customer may have within your content.
Keeping with the Search Intent theme as in our previous point. Detailed keyword research is vital in order to prepare and develop content to drive organic traffic, you need to know what terms your potential users are using. You can waste a lot of time implementing a strategy incorporating low volume keywords. Using a good keyword tool can help with this. Google Keyword Planner is a great tool but you require a Google Ads account in order to use it.
This is and always will be a relevant and important element. Technical SEO refers to improving the technical aspects of your website in order to increase the ranking of your web pages in search engines like Google. By making your website faster, easier for Google to crawl and be understandable all the pillars of technical optimisation.
Some further SEO trends to look out for and be aware of are Voice Search, Meta-Data Optimisation and Structured Data.
Now that you’ve read our SEO Trends for 2021, view more of our updates here or visit our portfolio to see some of our past work.