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Read moreWhat makes a Good Logo?
We're often asked What makes a Good Logo? Your logo is your visual ambassador to the world. It must be appropriate, memorable, and individual. Logos exist because we remember faces
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Read moreYour 6-Step Guide to Choosing Fonts
The world of graphic design is vast, with endless possibilities to create and innovate, which can make decision-making much more difficult. Picking fonts is a good example of this, as
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Read more10 Digital Marketing Trends for 2024
It’s 2024, and that means one thing for marketers everywhere - new year, new digital marketing trends. Look at 2023, which saw the end of Twitter, the beginning of X,
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Read moreIs Your Website GDPR Compliant?
Once a relatively emerging concept for businesses, we all are, or should be, very familiar with the term 'GDPR' now, but is your organisation's website GDPR compliant? To make it
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Read moreIs Your Website Google Analytics 4 Ready?
From the 1st of July 2023, businesses that do not upgrade their Google Analytics to Google Analytics 4 (or GA4) will lose future website tracking capabilities. For the last number
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Read more10 Digital Marketing Trends for 2023
It’s hard to believe that we're another year in. 2022 saw an incredible amount of growth, change and adaptation within the ever-evolving marketing industry. Here we discuss the Digital Marketing
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Read moreA Guide to Optimising Website Imagery
Optimising website imagery can play a significant role in preventing slow website loading times and enhancing the online customer experience. If you are a business owner, you will know how
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Read more5 Benefits of Outsourcing your Marketing
Outsourcing your marketing activities may not always seem like the most obvious thing to do for your business, but often it can provide you with even greater returns and benefits.
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Read moreWhy Does Brand Identity Matter?
A robust and unique brand identity can go a long way toward distinguishing your brand from the competition. In this article, we will explore what brand identity is, why it
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Read more7 Signs You Need a Website Redesign
A website redesign can help your company take the next step into the digital business world. We are all currently living in the digital age, and ensuring that you maintain
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Read moreVitamin Gets Active Campaign Partner Certification
Having successfully completed the Active Campaign Partner training programme, the team at Vitamin are delighted to now be able to offer integration, marketing support and customer analytics using Active Campaign
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Read moreContent is King – The 80/20 Rule of Content Marketing
If your brand is any way invested in marketing, you'll likely have at least come across the phrase 'Content is King' - a staple motto within the realm of Content